Buying and Believing
Sri Lankan Advertising and Consumers in a Transnational World
Buying and Believing
Sri Lankan Advertising and Consumers in a Transnational World
Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
248 pages | 13 halftones | 6 x 9 | © 2001
Anthropology: Cultural and Social Anthropology
Asian Studies: South Asia
Economics and Business: Economics--General Theory and Principles
Religion: South and East Asian Religions
Sociology: Theory and Sociology of Knowledge
Table of Contents
Introduction
1. Advertising as a Global Business
2. Facing the Nation
3. Local Ways of Being Foreign
4. The Sri Lankan Advertising Business
5. In the Local Idiom
6. Banking and Belonging
7. No. 37, Sapugaswatte Road
8. The Home and the World
Bibliography
Index
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